A huge display of Suffolk-grown flowers has met with an emotional response from shoppers and members of the public in Bury St Edmunds town centre.
The historic Pillar of Salt signpost in Angel Hill was bedecked with more than 1,500 flowers grown by county members of Flowers from the Farm - an organisation which backs British growers.
The event - on Wednesday, June 28 - was supported by Bury in Bloom and the town council and brought together nine flower farmers from throughout Suffolk.
The exhausted but exhilarated team worked for four and a half hours starting at 5am to create the remarkable display.
Organiser Victoria Uff, of the Meadow Patch in Worlingworth, said the response had been "fantastic".
"This was a big, ambitious undertaking," she said. "Everybody is thrilled and the whole team is really pleased - the response from the public has been so positive."
Members of the public paused to admire the display and to take photos amid it. They also wrote down things their commitments to keeping the county beautiful through recycling and other measures.
These will be gathered in a scrapbook and presented to Bury in Bloom as a memento of the day.
"It's been fantastic. It's gone so, so, so well. We are getting a little bit tired because we have been on site since 5am," said Victoria.
"The team was fantastic - and we have had brilliant feedback."
She added: "We have had quite a lot of people being quite emotional about it which doesn't surprise us because the beauty of flowers together it pulls on the heart-strings."
The team worked to a design devised by Alana McCarry of the Wild Society in Bildeston.
Chris Wiley, co-ordinator of Bury in Bloom - who grows sweet peas - and Bury town councillor Patrick Chung were among those there to support the event.
The Flower Flash was the brainchild of Flowers from the Farm, which promotes lower carbon and seasonal British-grown cut flowers as an alternative to imported blooms.
The Pillar of Salt is the name of a Grade II listed road sign in Bury St Edmunds which was designed by architect Basila Oliver. It was thought to be the first internally illuminated road sign in the country when it was created in 1935.
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